Wednesday, August 12, 2009
I have to give kudos to Nintendo for this marketing approach. I LOVE it! The marketing strategy is outstanding. Gives a new meaning to the Tupperware Party. "Product Parties," in essence, where each guest received their own DS to sit around, play and relax with friends! Not only did they get the word out to a market that could actually afford their product (and more then one at that - gifts for daughters, mothers, friends, etc.) , but they took on a new target audience that has not traditionally been a user of their product, professional women. They CREATED a new market, and it worked!!
Wish I could do the same thing with my Handcrafted Soap and Bath items... hmmmm.... ;)